...and yet, most dealership’s systems can best be summed up as “Garbage In, Garbage Out” There’s rarely a single person in the dealership who actually knows the system and can program it to work for you, and it becomes treated as a nearly non-existing tool in your dealership. Why should your employees be held accountable to use a tool that makes their jobs harder? CRM Automation - DONE RIGHT - can save your employees time, and make everyone in the dealership MORE MONEY! We can help with both CRM training AND programming(automation), on most widely-used dealership systems, to ensure your dealership and employees are maximizing this tool to help put more cars on the road with your dealership license plate tags!
Whether you are a dealership paying for third-party leads, or you are a progressive dealership maximizing Facebook ads and SEO, your prospect (and ultimately, sold client) information is collected in your CRM. Collecting data does not make you money, taking action to use it is what drives business into the showroom and off the driveway in cars from your dealership. (Side note: If you are not collecting data into your CRM, you're losing sales!)
Between high turnover, and lack of technical skills, most dealerships merely collect data. Tasks to send e-mails, texts, or dial phones are manually set up by the reps - and when those tasks are not completed, or the prospect load becomes overwhelming to the representative, those prospects fall off the radar, as do further follow-up opportunities.
Proper CRM automation creates rules for the system to follow, regardless of human interaction. Tasks are scheduled based on status, or source, and rules can dictate sending of automated e-mails to lower priority prospects, enabling reps to maintain full attention on lower-funnel buyers
Why The Dealer Quarterback?
We have programming experience with most frequently used dealership CRM systems on the market, and we have no fear to create relationships with tech support for systems that are newer to the market or not as widely used. We are happy to train your employees on how to use your system, and even more excited to program your system to maximize your time and make your dealership more money!
It wouldn't be unfair to say that I'm a bit car-mad. This passionate approach means I can guide you through the car-buying process – whether it's your first car or your 40th, I am here to answer any questions and help you find your perfect wheels at a price that's unbeatable! I am happy to discuss your requirements and book in a test drive once you have an idea of what you want – rest assured, I am looking forward to meeting you.