Why CRM Automation?

Whether you are a dealership paying for third-party leads, or you are a progressive dealership maximizing Facebook ads and SEO, your prospect (and ultimately, sold client) information is collected in your CRM. Collecting data does not make you money, taking action to use it is what drives business into the showroom and off the driveway in cars from your dealership. (Side note: If you are not collecting data into your CRM, you're losing sales!)

Between high turnover, and lack of technical skills, most dealerships merely collect data. Tasks to send e-mails, texts, or dial phones are manually set up by the reps - and when those tasks are not completed, or the prospect load becomes overwhelming to the representative, those prospects fall off the radar, as do further follow-up opportunities.

Proper CRM automation creates rules for the system to follow, regardless of human interaction. Tasks are scheduled based on status, or source, and rules can dictate sending of automated e-mails to lower priority prospects, enabling reps to maintain full attention on lower-funnel buyers

Why The Dealer Quarterback?

We have programming experience with most frequently used dealership CRM systems on the market, and we have no fear to create relationships with tech support for systems that are newer to the market or not as widely used. We are happy to train your employees on how to use your system, and even more excited to program your system to maximize your time and make your dealership more money!